August 04, 2018
AIP COOKS UP A BETTER COST PER PURCHASE FOR ONLINE FOOD SUBSCRIPTION SERVICE
Return on AIP investment
Of prospecting subscriptions
More efficient cost per subscription
Drive a more efficient cost per acquisition for new-to-file subscription prospects.
Use SocialCode’s Audience Intelligence Platform to enhance our CRM audience segments using 3rd party data signals to build better prospecting audiences.
SocialCode AIP prospecting audiences drove a 3.72x return on investment by providing scale and efficiency for new to file prospecting campaigns.
By testing against 10+ AIP audiences, SocialCode AIP was able to generate 55% of monthly prospecting subscriptions at a 35% more efficient cost per subscription v. BAU audiences.