September 20, 2017
31% INCREASE IN OFFLINE SALES IS THE NEW BLACK FOR MICHAEL KORS
Increase in attributed return
on ad spend
increase in attributed
increase in attributed revenue
The luxury fashion retailer wanted to measure the impact of its Facebook ads on
Michael Kors tapped SocialCode to launch a Facebook ads campaign driving people to its brick-and-mortar locations. We deployed the brand’s proprietary CRM data, website visitor data and lookalike targeting to reach a qualified audience. Facebook’s store visits objective was used to motivate in-store visits. By using offline conversions reporting, the luxury retailer was able to determine how many people interacted with its Facebook ads before making a purchase at a physical Michael Kors store.