November 28, 2017
FORTUNE500 FINSERVE COMPANY SEES BIG RETURNS WITH CODECREATIVE
Increase in ROAS with optimized vs. non-optimized content
Cost savings in non-working
Concrete creative learnings to iterate and improve upon for subsequent campaigns
A Fortune 500 financial services company wanted to acquire new customers and increase usage of its payment product.
Using historical data, we developed four content optimizations and implemented a controlled A/B test framework, resulting in four statistically significant insights to inform content creation in the future. All four creative optimizations improved performance, ultimately leading to a net 43% increase in ROAS for the campaign as a whole.